Cosmetics retailer Sa Sa has entered the Chinese province of Sichuan with its first store in Chengdu city.

The new store is located at Kaide Plaza, the largest shopping landmark in the northwestern region of Chengdu. It covers a floor area 97 sqm, offering more than 2000 products of over 100 brands.

The store has three zones for products of skin care, cosmetics and fragrances. The product offering also includes health foods, hair care products, as well as products catered for infants and men.

With the opening of its first “Sasa” store in Chengdu, the boutique store format operating model will help enhance Sa Sa’s penetration in mainland China and accelerate its store expansion to solidify its network.

Sa Sa says it will continue to expand its retail network, step up investments in human resources and further strengthen relations with local suppliers to enhance brand management and competitiveness in procurement.