American legwear brand Hue has expanded its reach to China with first two stores in Shanghai and Shenzhen.
The first two stores are located in Shanghai’s Cloud 9 Shopping Mall and Shenzhen’s Dong Men MOI Shopping Mall.
The brand’s expansion to China is part of its agreement with partner E-Land Group to open 50 stores within a year and 500 within five years.
Founded by two artists in New York, Hue has become an specialised and innovative force in fashion legwear such as leggings, tights, casual socks, leg warmers and more, for more than three decades.
Hue’s presence has expanded to Europe, Australia, Mexico, Canada and now China.
E-Land Group operates 1084 concessions in 428 department stores in China. Its portfolio of brands also includes E-land, Scofield, Roem, Teenie Weenie, Prich, Scat and Teresia.