American premium baby blanket, toy and apparel brand Little Giraffe is reaching out to the growing Chinese market via online.

Export Now, a one-stop online platform that helps US companies tap the growing Chinese market, has helped Little Giraffe launched its online platform on Tmall.com business-to-consumer platform.

The new online offerings mark the first official presence for Little Giraffe in mainland China.

“Little Giraffe is thrilled to expand its global reach to China, and by launching our branded storefront on Tmall, we will have the ability to tell our story directly to the Chinese consumer,” said Little Giraffe president and CEO Trish Moreno.

“This initiative furthers our efforts to share the signature softness, style and luxury of our products with babies and families in all parts of the world.”

Export Now founder and CEO Frank Lavin said that there is a growing appetite in China for high-quality products.

“Now, quality brands such as Little Giraffe can utilise e-commerce to match this demand and create new growth opportunities,” says Lavin.