Borderfree, Visa push e-commerce in SE Asia

New York-based e-commerce company Borderfree is collaborating with Visa to offer exclusive free shipping to Visa cardholders in Southeast Asia.

Borderfree designed the promotion for Visa cardholders in Singapore, Thailand, Indonesia and the Philippines. During the offer period, Visa cardholders in these markets have the opportunity to shop with a slate of popular US retailers and receive free shipping for orders that reach a certain threshold when they use their Visa card.

Participating retailers include Bloomingdale’s, Neiman Marcus, True Religion, AG Adriano Goldschmied, Garnet Hill, OnlineShoes.com, CHEFS Catalog and Jos. A. Bank.

“Our retail partners look to Borderfree for insights and unique opportunities to help build their brands overseas. Working with Visa creates a powerful new channel for reaching millions of global shoppers that our retail clients are eager to leverage,” said Borderfree CEO Michael DeSimone.

Borderfree manages all aspects of international online retailing including: localised pricing and payment processing, landed cost calculation, customs clearance and brokerage, fraud management, logistics orchestration and customer-experience. More than 140 US-based retailers rely on Borderfree to help them sell online in over 100 countries and territories and over 60 currencies.

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