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Reliance Retail goes online

Reliance Retail is vying for a slice of India’s e-commerce market.

Sources have told Indian news media that a technical team of the company is working to create a marketplace model which could go live within six to eight months. Marketplace is a website which allows merchants and individual traders to sell their products through their system, for either a percentage of the sale or for a listing fee.

“If the marketplace model makes sense, we will do it. We are evaluating all possibilities. We will adopt multi-channels to retail, which has been made clear in presentation to analysts during the latest quarterly results,” said the source.

Currently, Reliance Retail operates more than 1500 bricks-and-mortar stores across formats including hypermarkets, digital stores, jewellery stores and apparel stores.

Consultancy company Technopak Advisors has predicted that Indian e-commerce market will grow $200 million by 2020 from $10 billion currently. The market currently has 75 – 100 local players including jabong.com, yebhi.com, snapdeal.com and flipkart.com.

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