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Courts Asia expands to Indonesia

Singapore IT, electrical and furniture retailer, Courts Asia, has broken ground for its first store in Indonesia.

The retailer has partnered with Sinar Mas Land to open its first big-box store in Kota Harapan Indah in Bekasi, expected to open in the second quarter of 2014.

“Indonesia is a very exciting market. It’s a consumer-driven economy and it is one of the most populous countries in the world,” said Court Asia CEO Terence Donald O’Connor.

“More importantly, the consumer segment has seen a very strong emergence as there are about 135 million middle-class consumers,” he said.

Courts Asia says it is looking to open 10 to 12 stores in Indonesia in five years.

With its roots as a furniture retailer from the UK, the Courts brand was established in Singapore and Malaysia in 1974 and 1987 respectively. It operates more than 70 stores across both markets.

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