Utah-based gear bag maker Ogio is opening its first retail store in Beijing on October 30.

The store will be at Aegean Beijing Shopping Mall and the company says it will be the foundation of a brand growth strategy in China.

“We have worked with our strategic business partner, EMG China, over the past 18 months in researching and strategising how best to introduce Ogio to the market in China,” says Mark Talarico, Ogio’s VP of international brand development.

James Chao, chairman of EMG, believes that the potential of the Ogio brand, which exhibits fashion, quality and fashion, is limitless in China.

Ogio plans to expand its retail outreach in China through a combination of shops-in-shops and other flagship stores in Shanghai, Guangzhou, Hong Kong, Chongqing and Shenzhen over the next six to 18 months.