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Denim brand launches Japan e-commerce

Los Angeles based premium denim brand Citizens of Humanity will launch an e-commerce offer in Japan.

The website will include the women’s and men’s Holiday 2013 collections complemented by a selection of exclusive products such as limited edition merchandise from the brand’s “Just Like You” philanthropic film collaborations.

In late November, the company will introduce “Things We Love” – a range of goods from partners including custom surfboards from pro-surfer Kassia Meador.

Much of the website offer is currently only available in segments at select retailers with consumers unable to see the collection as it was designed. Thus, Citizens of Humanity believes it is a natural progression to showcase the complete line and vision on a branded e-commerce website.

“We are eager to fully share our product range, brand image and specific creative messages with our customers. Partnering and building deeper relationships with each of our blogger and retail affiliates is a very meaningful part of this project, as well,” said president Amy Williams.

The website will work in conjunction with programs such as LinkShare and rewardStyle to develop affiliate programs with bloggers and select account partners.

For the e-commerce launch, customers who purchase over $250 or more of any Citizens of Humanity merchandise will receive a limited-edition Deer Dana custom designed t-shirt. Additionally, the website will offer a custom hemming service to specifically fit each individual’s needs.

Citizens of Humanity will also open its first freestanding store in Tokyo in November.

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