NFL opens online shop in China

The National Football League has opened an official online store in China.

America’s most popular sports league has collaborated with Export Now to establish operations, with the store selling goods from this month.

Similar to its current US e-commerce store, NFLShop.com, the online store in China (www.nflchinashop.com) sells official apparel, equipment and accessories branded from the NFL and its 32 teams over an e-commerce platform on China’s Tmall.com (http://www.tmall.com/) business-to-consumer platform.

The new online store’s debut will allow Chinese football fans to further participate in the 2013 NFL season.

Export Now sells US consumer products on Tmall.com, China’s leading e-commerce platform with over 500 million registered customers.

“We are seeing strong growth in the popularity of the NFL in China and working with Export Now has allowed us to expand in the world’s largest consumer market,” said MD Richard Young of NFL China.

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