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Aigner eyes China expansion

German fashion company Aigner says it continues to view China as a strong market.

Aigner says it will open more points of sale in domestic and international airports in China, a key market for its travel retail business.

“Tentatively, especially for the next year, we expect to be growing, especially for our China strategy in terms of domestic travel retail,” said Aigner head of international sales Mark Oliver Schellbach.

He said that China is a potential market due to its investments on new airports and its increasing number of travellers.

“Aigner has been well represented in China for over the past decade so there’s a huge demand for our merchandise there,” said Schellbach.

“This is also reflected in travel retail. Therefore, we are focusing on domestic and international airport points of sale in China.”

While aware of the effect of the gift giving crackdown in China, Schellbach remains optimistic about the company’s growth in the world’s second largest economy.

Aigner’s DNA are luxurious bags and exclusive accessories. Last year, it opened eight domestic stores in China’s second-tier cities.

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