Supersports enters Vietnam

Thai sporting goods chain Supersports has entered Vietnam with a first store at Vincom Center in Hanoi.

Parent CRC Sports has signed Y&R to lead the the digital duties for their Supersports stores in Vietnam.

Supersports plans to open eight more stores across Vietnam by the end of the year.

Y&R Vietnam CEO Matthew Collier says that Supersports brings all the best global brands under one roof, spoiling Vietnamese consumers more for choice.

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