Thai sporting goods chain Supersports has entered Vietnam with a first store at Vincom Center in Hanoi.
Parent CRC Sports has signed Y&R to lead the the digital duties for their Supersports stores in Vietnam.
Supersports plans to open eight more stores across Vietnam by the end of the year.
Y&R Vietnam CEO Matthew Collier says that Supersports brings all the best global brands under one roof, spoiling Vietnamese consumers more for choice.
