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Wowprime expands brands

Taiwanese restaurant operator Wowprime will add a new brand to its portfolio of 14.

Wowprime says it is planning to open 100 outlets under the new, as yet unrevealed, brand in Taiwan next year.

The company also plans to open 55 new outlets under existing brands next year to grow its domestic network to 349 restaurants.

Meanwhile, its China footprint will be expanded to 106 restaurants with additional 25 opening there.

The expansion move is aimed at expanding the customer base and market size of each brand, says chairman Steve Day.

Having recorded US$35.7 million sales in the first half of the year, Wowprime targets a breakthrough in the second half.

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