Burger King wants to become a dominant player in Korea’s quick service restaurant market.
The US fast food chain plans to expand its footprint there to 300 outlets within five years from the 150 as of June.
“Burger King is going to expand its franchise business with the aim to become the leader in the market within 10 years in Korea,” said the company in a statement.
One company official said that Burger King gained momentum for expansion after being purchased by Korea’s Vogo Fund in November last year.
Burger King competes with Lotteria which has 1140 outlets and McDonald’s which has 324 stores.