Thailand’s Ginger has opened in Malaysia – its first store outside its home market.

Ginger, through its Malaysia partner Veena Chander, debuted at the boutique shopping centre Bangsar Village.

Chander said that she decided to represent the brand in Malaysia because of its concept “East meets West” which she thinks will become popular among Malaysians.

“I really admire all the designs and creations from the ultra soignée lacquer, the lovely clothing line, the Indian and Balinese-inspired earth-toned linen kaftans, handbags and the Pashmina shawls and slippers, all decorated with Swarovski crystals,” said Chander.

Ginger dates back to 2003 when founder Hans Bogetoft Christensen established The House restaurant in Chiangmai, which he expanded in 2008 to include Ginger & Kafe to showcase Ginger fashion and home decor.

Today, the brand, which is influenced by Northern ethics and Scandinavian form, trades products through its 15 stores across Thailand, most located in prestigious malls like Siam Paragon and The Emporium.