Fashion and lifestyle brands retailer Cherokee entered into a retail license agreement for its Liz Lange maternity brand with India’s Mahindra Retail.

Liz Lange will be available at all Mom & Me stores, Mahindra’s flagship retail venture where expecting and new mothers alike can find everything from apparel and baby care products to parenting seminars and support, throughout India as well as online.

“Just as Liz Lange prides itself on being one of the most recognised and respected maternity brands, Mom & Me stores strive to be the preferred destination of every expectant mother looking for world-class products and services,” said Cherokee CEO Henry Stupp.

“This is an important step towards our globalisation of the Liz Lange brand as we continue to pursue additional partnerships around the world,” he said.

Mahindra Retail CEO K Venkataraman said that Liz Lange maternity brand is a perfect fit for its Mom & Me stores as it brings style and value to customers.