Premier fashion brand Ellen Tracy is to sell products in Korea through the Hyundai Home Shopping Network.

Ellen Tracy’s parent company Sequential Brands Group has signed a license agreement with DHOW Enterprise Company to operate the brand in Korea.

Ellen Tracy is a brand that blends a “youthful attitude with glamorous overtones”. Established in 1949, it has grown into a lifestyle brand that is well known for its elegant color palettes and iconic prints, as well as being hailed as a leader in bridging the gap between designer lines and everyday wearable fashion.

“What began as a women’s blouse company has evolved to an offering of over 30 product categories, experiencing four years of consecutive double-digit retail sales growth,” said Sequential Brands Group president Rick Platt.

“Developing brands into full lifestyle collections by working with blue-chip partners is the core competency of our business, and the success of Ellen Tracy is a key example of our formula.”

Ellen Tracy also has growing retail distribution in Canada, Europe and other parts of Asia.