Jeweller Kingold is seeking to capitalise on the fast growing e-commerce opportunity.

Kingold, which manufactures and designs 24-karat gold jewellery, ornaments and investment-oriented products, has begun selling its products online through China Construction Bank’s internet shopping portal, http://mall.ccb.com.

CCB’s site is linked to a number of China’s major manufacturers, wholesalers and retailers and is targeting both the B2B and B2C markets. The online shopping channel has integrated resources for banking, financing, sales, and logistics.

“We continue to seek new sales channels. Our recent gold leasing arrangements have provided our company with the capacity to service a broader customer base,” said Kingold chairman and CEO Zhihong Jia.

“CCB’s online portal is an important move for Kingold’s development as it provides the company with access to a wide array of B2B and B2C customers and accelerates our ability to seize fast growing e-commerce market opportunities in China,” added Jia.