Asian shoppers can cash in on Black Friday

Shoppers in Asia can take advantage of the famous Black Friday and Cyber Monday sales thanks to a boom in international shipping.

Black Friday and Cyber Monday are two of the biggest online shopping days of the year in the US.

eCoupons.com, which offers free electronic coupons to thousands of online and brick and mortar stores, has created a directory of Black Friday and Cyber Monday sales for international shoppers.

It created localised Black Friday and Cyber Monday websites:

  • Australia http://www.cybermonday.net.au
  • China http://www.cybermonday.cn
  • Japan http://www.cybermonday.jp
  • Korea http://www.cybermonday.kr
  • Hong Kong http://www.cybermonday.hk http://www.blackfriday.hk
  • Singapore http://www.cybermonday.sg http://www.blackfriday.sg
  • Taiwan http://www.cybermonday.tw http://www.blackfriday.tw

Stores that ship internationally include Amazon.com, Amazon.co.uk, Banana Republic, Gap, Macy’s, Overstock.com, Shoes.com and Shopbop.com.

eCoupons.com analysed 100 retailer’s past Black Friday (http://www.ecoupons.com/) and Cyber Monday (http://www.ecoupons.com/) promotions and found:

  • 70 per cent have the same promotion on Black Friday and Cyber Monday
  • 20 per cent started Black Friday sales on Thanksgiving Day (the day before Black Friday)
  • 25 per cent had their biggest coupon discount on Black Friday
  • 30 per cent had their biggest coupon discount on Cyber Monday
  • 15 per cent repeated Cyber Monday sales on the following Monday

“Traditionally, Black Friday is the only day of the year that the Apple has a sale at all their international stores. On Cyber Monday, Apple offered free shipping on all orders or discounted accessories,” said eCoupons.com founder Matthew Cheng.

Last year, more than US$1 billion was spent online on Black Friday and nearly US$1.5 billion on Cyber Monday at US online stores, an increase of 25 per cent and 30 per cent respectively. Shoppers from outside the US accounted for nearly five per cent of these totals or US$125 million.

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