Superdry hits Malaysia
British cult brand Superdry has finally opened the doors of its first Malaysia store.
Superdry is better known for its Japanese graphic T-shirts and “hoodies” although it also offers a wide range of sweats, denim, joggers, tops, dresses, jackets, shirts, knitwear, footwear, as well as bags and accessories.
It has a wide appeal, capturing elements of urban and street wear designs with subtle combinations of vintage Americana, Japanese imagery and British tailoring.
The label was born in 2003 out of the Cult Clothing stores opened by Julian Dunkerton, mostly in university towns across England. He and designer James Holder, who was behind the Bench brand, were inspired to create Superdry after a visit to Tokyo, the home of graphics.
The first flagship Superdry is located on fourth level of Pavilion KL and carries men’s clothing, women’s line, footwear, underwear, bags, watches and accessories.
Superdry in Malaysia is run by Singapore-based retail and distribution company FJ Benjamin Holdings.
FJ Benjamin will open three stores in Kuala Lumpur, Malaysia, by early 2014.
Superdry also plans to debut in Singapore through FJ Benjamin.