New York-based chocolate brand Max Brenner has opened its first chocolate bar in Japan.
The chocolate bar is located in the Omotesando Hills section of Tokyo and will be followed next month by a second location adjacent to the city’s famous Tokyo Skytree, the tallest tower in the world.
Both locations are part of a franchise agreement with Transit General Office, a Tokyo-based company that owns, develops and operates specialty restaurants and cafes as well as office, hotel, and other commercial food and beverage facilities.
The opening of a chocolate bar in Tokyo is part of a strategic global expansion plan for Max Brenner, which also has upcoming openings in Russia and the US and a focus on other locations in Asia, Europe and North America.
“This is an exciting time for the Max Brenner brand – we are committed to creating a new chocolate culture and providing a one-of-a-kind chocolate experience across the world,” said Sam Borgese, CEO of Max Brenner International.
“Expanding into Japan is a great next step for the brand and we are pleased to have Transit General Office as great partners to help us.”
Max Brenner pushes the boundaries of how chocolate is enjoyed and makes it a full sensory experience for its consumers. The Omotesando Hills’ location includes a chocolate bar serving the brand’s signature items – including hot chocolate in a hug mug, icy choctails, chocolate chunks pizza and chocolate fondue – as well as a retail shop stocked with unique gift sets and Max Brenner’s famous bonbons.
Elsewhere, Max Brenner has four chocolate bar restaurants in Boston, Las Vegas, Philadelphia and New York City, as well as more than 40 chocolate bars internationally.