Arvind Lifestyle Brands has launched British kidswear brand Next in India.
It has opened the first Next store at Shoppers Stop department store in Juhu, Mumbai. Spanning more than 600 sqft, the store offers clothing and accessories for kids age two to 12 years old.
“With Next, our customers now have an added choice in aspirational kidswear brands to choose from. We are well poised for a successful journey with Next,” said Govind Shrikhande, customer care associate and MD, Shoppers Stop.
Arvind Lifestyle Brands, a subsidiary of textile player Arvind, specialises in bringing international brands to India. Its portfolio of brands includes Arrow, Debenhams, Nautica, Gant, Arrow, Izod, Energie, US Polo Association, Elle, Cherokee, Mossimo and Geoffrey Beene.