Prada revamps Hong Kong store

Luxury brand Prada has given its store at Landmark Central, Hong Kong, a makeover.

The 920 sqm boutique extends over two floors, with the women’s collection on the ground floor and menswear on the upper level.

The black marble-clad base of the storefront is topped by a polished louvered facade in shades of gold and backlit, creating an illusion of perceived movement from the outside, both during the day and at night.

The double-height glass wall revealing the interior of the second floor and framing the entrance, forms a contrast to the sequence of sweeping window displays wrapping the store front.


The gallery, dedicated to leather goods and women’s shoes, is complemented by the optical effect of the classic black and white Prada checkerboard floor, reminiscent of the historic Milan store. Polished steel counters on a black Marquina marble base are framed by green fabric clad walls. The sales floor is split into two areas, with a black marble staircase in the centre leading up to the men’s collection on the upper level.

The next area, showcasing accessories, is defined by landscape-cut black Marquina marble walls which contrast with the bright red, green and blue of the saffiano-leather display counters. Plush green velvet ‘Clover Leaf’ sofas, designed by Verner Panton and exclusively reproduced for Prada, complete the interior design.


Moving further into the shop, visitors enter a more intimate area dedicated to women’s wear. The perspex display units, clear skylights, striking geometric perspex and steel tables and plush green velvet sofas create a striking contrast and complete the interior design. This part of the store houses a private area for Prada’s special guests.

For men’s collections, it also has a dedicated area for the made-to-measure service.

The sweeping glass wall overlooking the street embellishes a setting dressed in distinctly masculine materials and finishes, from the long-grain ebony wood floor and wood-clad walls to dark brown rugs and rust-coloured ostrich leather sofas.

Completing the upper interior are polished palladium wall units, and display counters with coloured saffiano leather-upholstered drawers.


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