Swiss brand Victorinox continues to expand in China, opening its first store in Shanghai’s Huaihai Rd.

In addition to the Swiss Army knives, the store also offers household cutlery, timepieces, travel gear, fashion lines and in-house fragrances.

The retailer, which now has over 400 stores across the nation, plans to open its second flagship store in Chengdu next month.

“Discussions are underway with partners for new flagship store in Beijing and coastal provinces,” said Victorinox China CEO Stephanie Robertson.

Victorinox also plans to expand its retail operations in Hong Kong, where it currently has eight flagships.