Haier still tops world appliance rankings

Haier has again been ranked the world’s number one major home appliances brand with a 9.7 per cent retail volume share.

The ranking has been made by consumer market strategy research Euromonitor International. Haier gained the top position with an 11.6 per cent market share. Whirlpool and Electrolux remained Haier’s strong competitors.

Haier has also maintained its leadership of the global markets for refrigerators, washing machines, wine coolers and freezers.

This is the fifth time Haier has been recognised as the number one global major appliances brand. Against the backdrop of increasing international competition, Haier’s consistent and steady growth has attracted widespread attention.

Haier is deploying a networking strategy to take full advantage of the opportunities offered by the Internet era. This differentiates Haier from other players in the global appliances market.

Haier aims to develop innovative and smart appliances that users can communicate with through the internet, enabling multi-way communications between users and a suite of smart appliances to create “an intelligent life experience”.

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