PastaMania opens in China

Singapore’s largest Italian restaurant chain, PastaMania, has opened its second China flagship store in Puxi at Shanghai Metro City.

Shortly after launching its Shanghai’s Pudong flagship store at Superbrand Mall in November, PastaMania is on track in its aggressive unit development plan in Shanghai.

Operated by the Singapore-based Commonwealth Capital Group, PastaMania plans to set up 50 restaurants in Shanghai, and 500 throughout China through a mix of corporate-owned and licensed units.

“We are rolling out our expansion plan swiftly but carefully,” said Wilson Lim, executive director of international business.

While winter months are typically not a favorite time for store openings in China, Lim said it is an opportune timing for the company to invest in staff training, fine-tune operational flow and enhance customers’ experience with the gradual build-up to the summer months.

PastaMania is likely to ink the third location in Shanghai before the end of 2013. As to 2014, Lim is already planning for six new stores in Shanghai and 12 units in other parts of China.

From its humble beginning in 1998, PastaMania operates close to 50 stores in Singapore, Brunei, China, Egypt, Malaysia, Kuwait and the UAE.


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