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China’s B2C e-commerce company,, has been licensed by the Ministry of Industry and Information Technology to resell telecom services.

“The combination of being China’s biggest seller of mobile phones and our deep existing relationships with the country’s three telecom companies makes this major move into mobile core services a logical next step communications,” said’s vice chairman Zhao Guoqing.

The largely 23-45 year-old make up of’s 140 million registered users, which closely matches the biggest growth segment of the mobile phone market, will help us achieve our goal of becoming China’s fourth largest mobile carrier within five years,” said Guoqing.

Guoqing believes that ‘s entry into the mobile market will promote industry development, technological innovation and greater choice for Chinese consumers.

“The additional customers that these new services will bring to will also provide a significant boost to our already large and rapidly growing user base,” he said. also offers more than 10 million SKUs across 13 categories of products.

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