Revlon exits China

Cosmetics maker Revlon is to withdraw from the Chinese market, citing continuing falling sales.

The withdrawal from the market will see it cut more than 1000 jobs and save $11 million a year.

The restructuring would result in around $22 million pre-tax charges, it said in a filing with the US Securities and Exchange Commission.

Revlon’s sales in China has been falling since 2012.

“We made a holistic assessment of the opportunity in China versus the cost of doing business there and we concluded that it made the most sense to exit the market,” said Revlon spokeswoman Elise Garofalo.

Revlon is one of the cosmetics companies whose business did not prosper in China. Avon has closed 12 direct sales branches, affecting 200 jobs, in China

Other beauty companies are booming in the Chinese market. One of the them is Estee Lauder whose Asian sales in the last quarter grew seven per cent, boosted by demand from China.

The Chinese cosmetics market has more than doubled in size from 2008 to 2012 to $22.8 billion.

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