iStreet Network, which operates in the Internet and catalogue retail space, is to set up ‘iStreet Bazaar’ e-stores.

In its first phase, the company plans to set up 200 such network stores. The first phase is expected to be completed before the end of the year. Initially, the company will be launching consumer electronics and home appliances categories covering products like mobile, tablets, accessories, computer peripherals, kitchen appliances, kitchen machines and more.

E-commerce is transforming business world over. However, in India the story is a little different. India is the second most populous country in the world and still e-commerce has touched just two per cent of the population.

The reasons for such low penetration are poor infrastructure, accessibility, lack of knowledge, mode of payment and lack of trust. However, iStreet believes e-commerce has the potential of reaching millions of more people in India.

The objective of iStreet Bazaar is to enable every ‘common person’ to buy what he/she wants with ease and at great online prices. It aims to penetrate the remote areas of India by providing reliability, affordability, dependability and, above all, ease.