Indian online retailer Flipkart plans to acquire rivals including Zovi and YepMe.

Flipkart raised Rs2200 crore (around US$360 million) last year to fund acquisitions.

“2014 will be an important year for us. This will mean looking at private labels and also opening up our marketplace to more and more sellers,” said Sachin Bansal, co-founder of Flipkart.

In 2012, Flipkart bought electronics portal Letsbuy.

Arvind Singhal, chairman of Technopak, said acquiring an already established brand is a better strategy than building a new one.

“It is better to acquire a brand with its own established team and expertise than build the category on its own.”