Retail eyewear sales growth remained “vigorous” in China and Singapore in 2013, says researcher RnRMarketResearch.com.
The growth is underpinned by continued trading up from spectacles to disposable contact lenses, from single-vision to progressive multifocal lens and from ready-made reading glasses to tailored spectacles.
The large myopic population, especially among students, resulting from less outdoor activities and excessive use of personal computers, tablets and smartphones, has created a solid consumer base for eyewear in China.
At the same time, increasing disposable incomes and the growing awareness of personal healthcare further fuelled growth of eyewear in 2013. The ageing population also strengthened demand for spectacles to correct presbyopia and for ready-made reading glasses.
Chinese consumers are generally less brand sensitive about lenses and frames and prefer to shop at well-known optical goods stores for reliable products and service.
On the other hand, more urban consumers are very aware of brands, and use spectacles as a personal accessories product to accentuate their status.
In 2013, eyewear saw volume and value growth, especially in tandem with the rise in myopia rates in Singapore.
Singaporeans are increasingly brand conscious, leading to their willingness to purchase more premium brands of eyewear, especially spectacle frames and sunglasses. Eyewear manufacturers have been introducing their range of products with enhanced features to attract consumers, thus leading to the rise in both volume and value sales in 2013.
Premiumisation is a common trend amongst consumers in Singapore. With their rising disposable income and brand consciousness consumers are choosing well-known brands. Many optical shops have been offering and increasing their range of premium branded eyewear.
Having identified the trend of premiumisation amongst consumers, independent stores have also been offering premium eyewear in neighbourhood areas. In addition, chained optical shops are also expanding to open outlets that especially house more premium brands of eyewear. One example is Alexis Eyewear Boutique, which is operated by Nanyang Optical, catering to consumers seeking luxury eyewear.
