India’s manufacturer and retailer of fine bone china and ceramic tableware, Clay Craft India, has teamed up with online retailer Fabfurnish.com.

The tie-up is exclusively arranged to present the product range of Clay Craft across India.

“Indians’ dining lifestyle is changing and people now demand fashion everywhere. Various kitchen utensils are now being replaced by fine bone china, ceramic or thermowave products. Joining hands with Fabfurnish.com is a step towards providing fashion in dining to our valued customers,” said Deepak Agarwal, director, Clay Craft India.

“This business tie will help our brand to reach customers who love fresh and healthy dining with designer crockery.”

Clay Craft India’s core point of difference is its extensive network across India. With nearly 10,000 retail counters and over 150 channel partners, the company also enjoys partnerships with major retailers like Big Bazaar, Home Center, Lifestyle, Spencer, Homeshop 18 and Jabong.com.