Lazada further invests in m-commerce

Southeast Asia’s biggest online shopping mall, Lazada, has launched a mobile shopping app for iPhone and iPad.

The m-commerce launch follows Lazada’s recent investment round of approximately US$250 million from investors including retail giant Tesco.

The success of Lazada’s app for Android has prompted the creation of the new app for iPhone and iPad.

Fully optimised for iOS 7, the app allows on-the-go shoppers to seamlessly navigate Lazada’s broadest brand and product assortment across several categories including consumer electronics, gadgets, apparel, shoes and accessories.


“Driven by the explosive development of low-cost smartphones and tablets, we are witnessing technology leapfrogging in the region. Lazada’s mobile traffic has more than tripled in the last 12 months and already delivers a significant share of our revenues,” says Lazada CEO Maximilian Bittner.

“We believe that m-commerce is the future of online shopping. We have acknowledged the customers’ needs and the great convenience mobile offers – that is why we are now launching our new app for iPhone and iPad.”

According to a study conducted by Nielsen in September 2013, Southeast Asians spend an average of more than three hours per day on smartphones. Malaysia’s smartphone penetration of 80 per cent is one of the highest in Asia Pacific. Almost half (47 per cent) of consumers even own multiple mobile handsets.


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