Make-up brand Maybelline is taking its brand online in Thailand.

Maybelline has partnered with Asian e-commerce service provider aCommerce to launch the online shopping site shop.maybelline.co.th.

aCommerce will manage the full inventory, handle pick, packing and delivery throughout the country, while offering COD (cash and credit card on delivery) to customers. They are also working on innovative f-commerce strategies to bring e-commerce to Facebook.

“Our goal is to make e-commerce a simple effort for our partners and great experience for their customers. There are many indicators that emerging markets consumers are ready for e-commerce, but many brands are not catering to it. It’s very clear that first movers will benefits in the years to come,” said aCommerce CEO Tom Srivorakul.