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Yosen to open New York store

China’s computers, communication products and consumer electronics retailer Yosen Group is preparing to open its first store in New York City.

It has set up a subsidiary in the US, Yosen Trading, to manage its business there, its aim to bring the world’s best consumer products to China and simultaneously introduce China’s most competitive products to the overseas market.

The store, with an area of approximately 10,000 sqft, will be in Flushing, New York. It will be Yosen’s flagship store for its newly launched international trade and wholesale businesses relating to tile, kitchen cabinet, granite and marble products, primarily.

“Establishing international trade and wholesale business is Yosen’s imperative strategy of this year,” said CEO Zhenggang Wang.

“By leveraging our resources in China’s renowned Yiwu Commodity City, we are ready to build our international business. Yosen will seek the continuing endorsement from and strategic cooperation with the Yiwu local government after we make more progress.”

“We anticipate completing our New York store’s renovation and other preparation work within one month.”

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