RM Williams eyes Asian expansion

Australian bootmaker and bush ­clothing company RM Williams is planning to expand globally, including into Asia.

RM Williams, fresh receiving a major capital investment from Louis Vuitton arm L Capital Asia, has 68 stores including flagships in London and New York. It plans to open eight new monobrand stores in Europe from 2015 onwards as well as shops-in-shops.

Beginning 2016, the retailer plans to aggressively expand in Asia to boost its global revenues from $119 million currently to more than $500 million in five to seven years.

“Asian expansion is one of the components of growth. The potential for the brand is not only in Singapore and Hong Kong. It clearly has potential in North Asia also,” said Sanjay Gujral, regional MD for L Capital Asia.

RM Williams also sees immense potential to grow locally. It will revamp its CBD stores and will open more stores inside Myer department stores in Australia.

“We believe that the Australian market in itself offers a lot of upside,” Gujral said.

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