Coffee giant Starbucks has marked milestones in Southeast Asia, opening its first store in Brunei and its 100th in Singapore.
Starbucks has opened in Brunei’s Mabohai Mall, marking its 15th market in Asia Pacific region and its 64th market globally.
The store has been designed to reflect Starbucks 43-year coffee heritage, while embracing the country’s distinctive local traditions and culture. Key features include a ‘slow bar’ which allows customers to enjoy their favourite Starbucks whole bean coffee, using the traditional pour-over brewing method, and a floor-to-ceiling glass window affording views over the tranquil Tasek Lama Recreational Park.
The store also features locally-sourced furnishings, including traditional baskets from local markets which have been repurposed as decorative artwork within the store.
Meanwhile, Starbucks says its 100th store in Singapore is a testament to the brand’s market leadership in the market.
“The China and Asia Pacific region continues to be at the forefront of Starbucks’ global expansion initiatives, and we continue to be humbled by the warm reception we receive from our customers,” said John Culver, group president, Starbucks Coffee China and Asia Pacific, channel development.
The company is on track to expand its footprint by adding approximately 750 stores across China and Asia Pacific this year. Southeast Asia will play a significant role in this growth, driven both within existing markets – including Singapore, Vietnam, Malaysia, Indonesia, Thailand and the Philippines – as well as new markets such as Brunei.
The brand is about to open its fourth store in Vietnam’s Ho Chi Minh City in a high profile corner in downtown D1.