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E-commerce differs in Asia

There are distinct differences in the online retailing and Internet use in Asia, says a new study.

The Asia B2C E-Commerce Report concludes mobile online retail, for example, has many users in developed markets such as Japan, South Korea and China, while less developed countries, like Laos and Nepal, have low online sales and general Internet problems.

Meanwhile, in Japan, B2C e-commerce is growing faster than the number of Internet users. Future revenue increases in Japanese B2C e-commerce are predicted to result from higher average spending rather than a growing number of Internet shoppers.

In Korea, smartphones, for the first time, are used more often than notebooks to shop online. Besides mobile commerce, social commerce is also a growing trend in South Korea.

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