Hyundai home shopping expands to China

Korea’s Hyundai home shopping is expanding into China, partnering with a local online retailer.

Hyundai said it will launch in Chinese online mall Kuajingtong, offering 3000 lines.

The site will offer an automatic translation service into Chinese or English.

The company targets 30 billion won ($28.14 million) of revenue this year and 200 billion won ($187.6 million) within two to three years

Hyundai home shopping distributes apparel, shoes, bags, cosmetics, fashion items, sports goods, bedding, household electrical appliances, kitchen appliances, consumer electronics, computers, software, furniture, music instruments, food and other commodities through its shopping channels.

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