Singapore furniture chain goes online

Singapore’s Stylewoods Furniture now sells online.

Its online store offers more than 75 products ranging from dining, living and bedroom furniture made mostly in fine teak or mahogany wood. Besides distressed mahogany furniture, they also have minimalist and contemporary teak or mahogany furniture for those who prefer a more Zen-style look.

Although their target market is primarily Singapore, it says it has competitive prices for overseas customers who order in bulk.

To reduce the typical high cost in furniture retailing, Stylewoods Furniture has decided to do away with its showroom and warehouse in Singapore.

“The same piece of furniture has a different feel and look depending on how it is finished. Our business model allows for flexible customisation of the final finishing to suit each and every customer. This would be impossible with a brick and mortar store if they keep stock for all finishing options,” said Stylewoods Furniture director Sijin Wu.

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