Fossil to open Singapore airport store
Travel retailer Nuance-Watson is to open a Fossil accessories concept store in Singapore’s Changi Airport Terminal 2.
The 34sqm store will officially open in June 2014 to offer a range of Fossil accessories, small and large leather goods such bags and wallets, as well as travel accessories and watches.
Nuance Watson said it will be its 29th retail outlet in Singapore and the first for the brand in an Asian airport.
“As the first accessory concept store in Asia airports, we believe Fossil’s quality products with affordable pricing will appeal to the passengers from a larger branding perspective,” said Nuance Watson MD Ken Tse.
“Fossil’s brand positioning and price points cater to the huge and rising middle income Asian passengers passing through, particularly with the abundance of leisure travellers on the low-cost carriers. These passengers are younger, and will be interested in products that will showcase their individuality.”