Asia-Pacific will continue to dominate the global gem and jewellery markets through to 2019, according to a study.

The global gems and jewellery market is primarily controlled by Asia-Pacific, with China and India being the two largest jewellery markets in the region, said research based global management consulting firm TechSci Research.

“Asia-Pacific is the largest gems and jewellery market worldwide, in revenue terms, however, the industry players are facing stiff competition from unorganised players due to lack of brand awareness among the consumers,” said Karan Chechi, research director at TechSci Research.

“The extensive advertisements and brand awareness campaigns, especially in urban areas, are the key focus areas for branded jewellery players for augmenting growth in Asia Pacific,” added Chechi.

TechSci Research named the leading companies in global gems and jewellery market and it include Chow Tai Fook, Compagnie Financière Richemont SA, Rajesh Exports, Signet Jewelers, and LVMH Moët Hennessy.