Japanese company Kose is buying 93.5 per cent of New York-based Tarte Cosmetics for $135 million.

The acquisition makes Kose the first Japanese company to gain a foothold in the US market.

Until now, Kose’s operations outside Japan have been mostly in Asia and the Asean region. However, it is now starting to become a more global company by entering new markets.

“Acquiring a well-known North American brand gives Kose a new source of growth outside Japan that is expected to contribute to achieving the goals of the medium-term management plan,” said the company in a statement.

Tarte sells cosmetics and skin care products through premium distribution channels such as Sephora, Ulta and Macy’s Impulse and through its own website and on TV through QVC.