Italian lingerie retailer La Perla has opened a new flagship store in China’s capital.

The new store, in Beijing’s Shinkong Place Mall, has 180 sqm of retail space.

The company expects Asia to account for a big chunk of its business, betting on Chinese consumers’ surging demand for luxury intimates.

Founded in 1954, La Perla offers luxury intimate apparel, swimwear and pret a porter through an international network of company-owned boutiques, prestige department stores, high-end shops and online shops.