Free People debuts in Hong Kong

Specialty fashion brand, Free People, has opened its very first store-in-a-store in Hong Kong in partnership with contemporary retailer, Lab Concept.

The 650 sqft shop at Queensway Plaza offers clothing, intimates and accessories. It features sheesham and teak wood tables, as well as curtains hand sewn from hundreds of individual squares of fabric. Caged twinkle lights illuminate the space, hanging from cast-iron branches that provide a sense of the outside world indoors.

Lab Concept is a contemporary lifestyle retail destination, working in partnership with contemporary brands around the world.

The opening in Hong Kong is part of Free People’s overall expansion plan for Asia. Throughout the month of March, three additional Free People retail locations opened across Japan in Kyoto, Osaka and Tokyo.

Future openings are slated for 2014 as the company grows quickly in the Asian market, which it first entered just this past fall with two store locations in Tokyo.

“With its strong core values, we think Free People will have a devoted, ever-growing following in Hong Kong,” says Morgan Tan, VP of Lab Concept.

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