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Indian brand makes it to the top retail brands

Jewellery label Tanishq is the only Indian brand on Interbrand’s annual APAC retail rankings.

Tanishq, with a brand value of $670 million, has made it into the top 30 Best Retail Brands in Asia Pacific, ranking 13th. It is a division of Titan Company, a company promoted by Tata Group, one of India’s largest conglomerates.

“It is indeed heartening to see an Indian brand figure in the Best Retail Brands league table,” said Interbrand India MD Ashish Mishra.

“The retail space in India is experiencing simultaneous transformational influences both from the supply and demand sides. Political swings, newer business models, supply chain efficiencies, online innovations, and at the root of it all – complex new customer journeys. The resulting flux is both exciting as well as challenging. We need to adapt but without losing our core cultural resources. Tanishq has in some ways done that,” he said.

According to Interbrand Design Forum MD Dirk Defenbaugh, the world’s best retail brands understand the complex and challenging relationships between analog and digital and have been quick to react to changing shopper behaviours.

“By integrating the physical and virtual, making purchasing easier, enhancing service, and using storytelling, these leading brands are reimagining their offers, and creating unique experiences for consumers that convert browsers into buyers,” says Defenbaugh.

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