Swiss watch brand Seven Friday plans to open bricks and mortar stores in India.

The plan comes after seeing positive customer response to its social media platform and online store it launched in the country four months ago.

“Based on the tremendously encouraging response we have received on our social platforms, we have planned to start retailing through the brick-and mortar stores and are in the last leg of closing some deals in this regard,” says Anirudh Karanjekar, director, Seven Friday India.

Seven Friday is known for its ‘squircle’ (combination of square and circle) shaped watches. Seven Friday has expanded to 58 countries worldwide since its founding in May 2012.

“Indian consumers today have become more aware and put exclusivity and uniqueness over price. Having received tremendous response across the globe, we are confident Seven Friday would be well received by watch aficionados in India as well,” said Karanjekar.