Swiss luxury watch manufacturer Ulysse Nardin has opened its first flagship boutique in Singapore at The Shoppes at Marina Bay Sands.

Spanning 1000 sqft, the store is also its largest flagship store in Asia. It offers its complete collection, from its legacy marine chronometers to a dedicated collection of ladies mechanical gems.

Modelled closely after the Ulysse Nardin Baselworld wooden striped booth façade in Switzerland, the Singapore boutique features a world premiere three-dimensional globe dome with reference to the brand’s famous Moonstruck watch dial.

The store is operated in partnership with retail partner, The Hour Glass.

“The new boutique is a triumphant affirmation of the brand’s foothold in the region for over 20 years, retailing through The Hour Glass. It is a progressive leap marking the brand’s growth, and an opportunity to bring about a totally new experience through the diverse array of timepieces in this inspiring and inviting retail environment,” says Patrik Hoffmann, CEO of Ulysse Nardin.