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Zalora makes virtual fitting possible

Southeast Asian online fashion retailer Zalora plans to make it easier for customers to find their right sizes.

Zalora’s websites will feature a ‘virtual fitting room’, a technology created by Swedish company Virtusize, allowing customers to compare specific measurements of an item they are looking to buy with those of a similar item they already own. Displaying and overlaying silhouettes of both items then allows customers to easily compare sizes and choose the one that would fit them the best.

Zalora will offer the feature in Southeast Asian countries first then in Australia and New Zealand.

Virtusize’s ‘virtual fitting room’ is also used by online retailers like Asos, Monsoon and Brandos.

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