[:en]Escape Game creates mall opportunity[:zh]密室逃脱创造商城机会

[:en]A new interactive experiential game concept being franchised internationally is proving a drawcard for shopping centres and an ideal option for distressed retail space.

Escape Hunt, the brainchild of Bangkok based Briton, Paul Bart, is not yet a year old, but after a successful launch in Thailand, the concept is now being franchised internationally.

New venues have opened in Singapore and Jakarta this month, with franchisees already signed up in Manila, London, Sydney, Gold Coast, Amsterdam, Lisbon and elsewhere.

They plan to have 30 by the end of 2014 and 100 by the end of 2015. Bart is continuing a franchise drive, with a particular focus on Asia-Pacific given the strong anchor there already.

The concept is simple: a group of two to five players are ‘locked’ in a room with a short, staged and themed crime scenario. Their challenge is to find clues hidden in the surroundings and solve puzzles to unlock doors and identify the perpetrator before the clock runs out. It’s all a great “experience” followed by drinks and photo taking in detective costumes afterwards.

“The Escape Hunt Experience is based on the classic ‘escape the room’ games made popular years ago online, but now played live,” Paul explained to Inside Retail Asia. “You feel like you are actually inside the computer game while doing your best to escape. It’s exhilarating!”

Escape-hunt-RS

The concept is perfectly suited to distressed retail space or shopping centres as this type of business does not depend on high footfall, because advance bookings are encouraged.

The original Bangkok Escape Hunt is located underground adjacent to a food court in the basement of an office tower and retail centre at Asok. It has rooms allowing as many as four games to run simultaneously along with a lounge for competitors to relax afterwards and drink tea in the style of a famous English detective. The whole space comprises 150 sqm so generates good margins as a result.

Since its second month of operation, Escape Hunt has been ranked Number 1 on Trip Advisor as the most popular of 248 tourist attractions in Bangkok and Bart says on many days the attraction is over booked, proving the concept does not need a high profile street frontage.

[:zh] 一种新的互动体验游戏的概念正在以国际专营模式进入商场,并为零售界带来理想的选择。

Escape Hunt,是在曼谷的英国人保罗·巴特的心血结晶,尚未满周岁,但成功的在泰国推出之后,这个概念现在正在转向国际市场。在新加坡和雅加达的新建场馆已在本月开业,同时已与马尼拉,伦敦,悉尼,黄金海岸,阿姆斯特丹,里斯本和其他地方签署了加盟商。

他们计划在2014年底达到30个场馆,于2015年底达到100个。

巴特继续其特许经营扩展,特别专注于强大的亚太地区。

游戏概念很简单:一组二至五名队员被“关在”在一个房间里,有一个简短的主题的犯罪情景演出。他们的挑战是找到隐藏在周围环境里的线索,并在时间用完之前,解开迷题来打开逃生门。在过关后还有饮料提供,并且能穿着侦探的服装来个合照。


“Escape Hunt概念是基于近年网上流行的经典的’密室逃脱’游戏,但现在我们把它搬到现实中来。 ”保罗跟我们解释说。 “当你尽所有努力在逃离这个房间时,你会觉得你好像真的是在电脑游戏里面,这是令人振奋的! ” Escape-hunt-RS

这个概念非常适合零售空间或商场,这类型的业务并不依赖于高客流量,因为其支持提前预订。

第一家曼谷Escape Hunt毗邻地下美食广场,于Asok的一幢写字楼及零售中心的地下层。它拥的空间足够四场比赛同时进行,还有一个休息室供游戏者放松,在那里你还能喝到英国著名侦探风格的茶。整个空间包括150平方米,为其产生良好的利润作为结果。

在其开业两个月后,Escape Hunt已经在曼谷的248个旅游景点中荣登榜首,巴特说由于强大的吸引力,预订总是爆满,证明这个概念并不需要很高的临街知名度。

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