[:en]Men driving rise in facial care market[:zh]男性推动美容护理产品市场的增长

[:en]

The facial care market in Asia Pacific is expected to reach US$39.75 billion by 2019, growing at a compounding annual rate of 6.9 per cent from 2013 to 2019.

That’s according to a report by Transparency Market Research, owing the demand on the growing popularity of multi-functional products.

Women’s obsession for fairness is a major contributor to the demand for the facial care product in the region, and thus making them the biggest consumer group. The widening of distribution network, specifically retail stores and online retail websites, is bolstering the growth of this market, it says.

Currently, many companies such as Hindustan Unilever, The Procter and Gamble Company, and L’Oreal, are focusing on direct sale management to create a powerful sales network, especially in the fast growing markets, across emerging countries of Asia-Pacific. Countries such as China, India, Japan and South Korea, are center for most of the new product launches and business ventures.

Factors such as the introduction of new product segments, especially for men consumer group, and trend of online retailing are opening new potential opportunities for the Asia Pacific facial care market to grow, says the report.

In terms of demand contributed by different consumer groups, the men’s segment is expected to be the fastest growing during the forecast period, due to men’s changing attitude towards these products. A social consumer behavior shift towards acceptability of male grooming and personal care products has helped latent demand for men facial care products to evolve over recent years.

Retail distribution is moving more towards store-based retailing rather than to non-store based retailing, such as direct marketing. Store based retailing is expected to maintain its leading position throughout the forecast period from 2013 to 2019 due to fast expansion of store networks by leading retail chains.

China and Japan together dominated the Asia-Pacific facial care market, and accounted for 80 per cent of market revenue share in 2012. This dominance is driven by huge consumption and demand for new and premium product launches and widening distribution channels.

India is expected to be the fastest growing country in coming years fueled by the growing population and the increasing demand for fairer skin among both men and women in India.

[:zh]

到2019年,面部护理市场在亚太地区预计将达到397.5亿美金,以6.9 %的复合年增长率从2013年到2019年逐步上升。

透明度市场研究报告表明,这是由于对日益普及的多功能产品的需求。

女性对美容清洁的痴迷是影响面部护理产品在该地区的需求一个重大的因素,这使得她们成为最大的消费群。网络分配的扩张​​,特别是零售商店和在线零售网站的扩大,是为了强化这个市场的发展。

目前,许多公司如印度斯坦联合利华,宝洁公司和欧莱雅,正专注于直销管理,为创造强大的网络销售,尤其是在整个亚太地区的新兴国家快速增长的市场。中国,印度,日本和韩国这些国家,是大部分新产品的推出和商业投资的中心。


报告说,特别是对于男性消费群体,以下这些因素,引入新的产品领域,在线零售,正在开启为亚太地区的面部护理品市场的增长提供新的潜在机会。

对于需求及贡献不同的消费群体而言,在预测中,由于男性对这些产品态度的改变,男士预计所占人数会最快的增长。一个社会的消费行为对男性美容及个人护理产品的接受观念的转变,在最近几年,这对男士面部护理产品的推广和发展及其潜在需求都会有所帮助。

零售分销正在更多地转向商店的零售,而不是无店铺零售,如直接营销。在2013年到2019年,零售商店有望保持其在整个预测期内处于领先地位,这是源于领先的网络店铺零售连锁店快速扩张。

中国和日本共同主导亚太面部护理市场,在2012年,占80 %的市场营收,这个霸主地位是由巨大的消费市场和推出,拓宽新的高档产品的销售渠道所带动的。

未来几年,印度预计将成为增长最快的国家,得益于人口增加以及印度男性和女性更公平的对皮肤需求意识的提升。

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